Asst. AE/Account Executive / twofifteenmccann
Microsoft: Xbox 360 & Kinect:
• Lead cross functional teams in the development of global integrated advertising campaigns from strategic development through execution for Xbox 360, their 1st party title partners, and their key global integrations partners.
• Worked with planning team on global brand strategy, research, and creative brief development.
• Worked with clients and global McCann Worldgroup offices to ensure successful localization of creative materials across 26 markets. Responsibilities include asset allocation, trafficking, content/licensing management, and versioning of creative materials per market requirements.
• Managed creative presentations, job finances, production timelines, and status reports with clients, media agencies, partners, and global McCann Worldgroup offices.
Microsoft Advertising Solutions:
• Worked with team of strategists and designers in global brand refresh across key product groups: mobile, rich media, search, creative solutions. Deliverables included messaging architectures, sales enablement strategies, and a global brand playbook.