Justin Charness
"The world is but a canvas for our imagination."
- Henry David Thoreau
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Info
- Account Executive at Wieden + KennedyMarketing and Advertising | Portland, Oregon Area, USExperience
- Jun 2013 - PresentAccount Executive / Wieden + Kennedy
Levi's global brand advertising
Kraft (Maxwell House) NA brand advertising - Jan 2010 - Mar 2013Asst. AE/Account Executive / twofifteenmccann
Microsoft: Xbox 360 & Kinect:
• Lead cross functional teams in the development of global integrated advertising campaigns from strategic development through execution for Xbox 360, their 1st party title partners, and their key global integrations partners.
• Worked with planning team on global brand strategy, research, and creative brief development.
• Worked with clients and global McCann Worldgroup offices to ensure successful localization of creative materials across 26 markets. Responsibilities include asset allocation, trafficking, content/licensing management, and versioning of creative materials per market requirements.
• Managed creative presentations, job finances, production timelines, and status reports with clients, media agencies, partners, and global McCann Worldgroup offices.Microsoft Advertising Solutions:
• Worked with team of strategists and designers in global brand refresh across key product groups: mobile, rich media, search, creative solutions. Deliverables included messaging architectures, sales enablement strategies, and a global brand playbook.
Education- Georgetown Day School
- University of Wisconsin-MadisonB.S in Psychology
Activities: Wisconsin Ad Club, Hoofer Mountaineering
Additional Information-
Websites:
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Honors:2012 North American Effie: Gold, Kinect for Xbox 360 2012 TED Ads Worth Spreading Award: Kinect Effect 2012 ARF David Ogilvy Award: Gold, Kinect for Xbox 360
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Tweets
- Superhuman attention to detail: http://t.co/4NnHmqZT93 via @colossal
- Beautiful bike: http://t.co/kX75Rt3x
- Tips for the Aspiring Minimalist: http://t.co/4mMTsKNi via @mashable
- Love the idea: crowdsourcing Instagram To Find Where To Have A Good Time http://t.co/nsK1dWwt via @FastCoExist
- Design strategy meets branding: Yves Béhar Overhauls Nivea’s Brand http://t.co/E9FOmIjV via @FastCoDesign
- The 46 Places to Go in 2013 http://t.co/bUTVtxwW
- 20 Tech Trends That Will Define 2013, Selected By Frog http://t.co/UOB8SPXz via @FastCoDesign
- The Top Four Trends Shaping Social Enterprise in 2013 http://t.co/zA2JQC0R via @HuffPostBiz #smarterplanet
- "We took most of the money we would have spent on paid advertising and invested it into customer service,” http://t.co/QY9aogw6
- The Real Estate Deal That Could Change the Future of Everything - Neighborhoods - The Atlantic Cities http://t.co/YnKXcVzT
- Leveraging social media insights to drive business strategy @HarvardBiz http://t.co/w7ixwiaz
- Amazing viral marketing from Coke: http://t.co/1BLchDpE via @youtube
- Red Bull's space jump stunt with Felix Baumgartner 'worth £100m' in ad spend via @Telegraph http://t.co/qo7o3zBP
- Hilarious. Lesson learned? Act in real time: http://t.co/qfXOJKsl via @mashable
- Latest from @215mccann: brand and visual identity for http://t.co/gcBiOZzHOct 15, 12 from web Reply, Retweet, Favorite
- Yes please: http://t.co/xF2LoyzT
- Beautiful- Aerial Photographs of Volcanic Iceland http://t.co/fFF1Jiop via @colossal
- Great keynote from Google's "Think Branding" event http://t.co/JS6eKBoS
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